Internet on Demand has introduced Unlimited 5G Back-up for fixed wireless access at €7.50 per user per month.
The service is pitched as a redundant layer for FWA customers, with Jacques saying the low price has generated strong demand from the channel.
Jacques says redundancy is often rejected because coax, DSL, or fiber backup adds monthly cost to a service that is rarely used. He also says resellers can earn a healthy margin on the FWA product at this price point.
Backup economics for resellers and end users
Jacques says businesses that depend on internet access can avoid outages and revenue loss for a small monthly fee. He compares the service to an insurance policy and says a good backup must activate immediately during an outage without adding extra costs or limits, regardless of outage duration or data usage.
He says Unlimited 5G Back-up is exactly such a service, and the article frames the product as creating margin and upsell opportunities for partners.
Read for FWA channel partners
The commercial signal here is the price point, not a technology reset. If Internet on Demand’s framing holds, the product is meant to make redundancy easier to sell into FWA accounts that would otherwise resist paying for backup.
The service also gives resellers a simple upsell tied to outage protection, rather than a separate connectivity product that needs its own demand case.