Community Fibre plans to launch a mobile offer next month to better compete with larger UK rivals. The offer is an eSIM that will be built with Gamma Communications and app developer Zappter, with users expected to get unlimited mobile data, calls, and SMS.
The mobile pricing is straightforward for existing fixed broadband customers: Community Fibre said the eSIM will cost 15 per month for customers who buy Community Fibre broadband and 17 per month for everyone else. Community Fibre also provided savings comparisons, saying customers who purchase Community Fibre broadband alongside the Unlimited UK mobile eSIM can save 34 over 24 months versus Virgin3 2 Gbps broadband and an unlimited SIM-only plan, and that mobile-only customers can save 39 over two years versus O23 equivalent SIM-only offer.
For the underlying business model, Community Fibre said it intends to use the mobile service to build additional stickiness within its customer base and turn the operator into a multi-play provider. The coverage further states that VodafoneThree is serving as Community Fibre3 MVNO host network, while framing the hosting arrangement as related to a fibre strategic wholesale agreement between VodafoneThree and Community Fibre. Community Fibre CEO Graeme Oxby said the mobile market has become increasingly expensive and complicated for consumers despite simpler, more digital technology, adding that Community Fibre is delivering fast, unlimited 5G connectivity at a highly competitive price.